In 2015, the Taiwan Food GMP Development Association officially rebranded as the Taiwan Quality Food (TQF) Association and undertook a comprehensive update of its corporate identity system. As an organization dedicated to safeguarding and certifying the food industry to elevate public food safety and hygiene, TQF has played a vital role in nurturing and supporting the sector for over twenty years.

Our primary objective for the rebranded identity was to instill a profound sense of reassurance and trust among the general public. Consequently, the logo design centers on the core concept of “nurturing and support,” utilizing stylized human silhouettes. The figure on the left represents the food industry, while the figure on the right represents the TQF Association, extending a helping hand in a gesture of support and guidance. Through TQF’s expert assistance, the food industry successfully elevates its safety and quality standards. Remarkably, this gesture of mutual support simultaneously delineates a smiling face licking its lips—a playful yet reassuring graphic device symbolizing that the collaboration between both parties puts a smile of satisfaction and peace of mind on consumers’ faces, together cultivating a superior food ecosystem for society. Finally, the enclosing circular frame serves as a badge of excellence and flawless certification, conveying that under TQF’s rigorous endorsement, society can enjoy true peace of mind, thereby projecting an updated corporate image defined by unwavering trust and reliability.