Established in 1955, Shinkong Textile Co., Ltd. is a pioneer of Taiwan’s textile industry with a rich history spanning over half a century. In developing their brand-new corporate website in 2016, we anchored our design strategy around three core conceptual pillars: the beauty of fabric color, the beauty of fabric texture, and the beauty of fabric printing.
The website highlights four main product categories—woven, knit, wool, and digital print—for which we designed bespoke fabric-shaped icons based on their distinct material characteristics to serve as the primary visual elements. For instance, because woven fabric is structurally rigid, its icon features sharp, straight lines on both sides; conversely, the light and fluid nature of knit fabric is represented through a flowing, graceful silhouette. The substantial density of wool fabric is conveyed through thick, rounded contours, while the digital printing technology is symbolized by a bird-like motif to represent print patterns. By applying graphic masks to all product photography and pairing them seamlessly with their respective icons, we established a cohesive visual identity for each product page. This approach guides users to focus deeply on the texture, intricate details, and color of the fabrics, creating a unique, immersive browsing experience that shapes a distinct and innovative digital brand identity for Shinkong Textile.