COFFEELAND is a fully automated coffee production facility located in Chiayi County, Taiwan. Established by CHIA MEI Bio-Tech Co., Ltd., it represents a new frontier in the industry by merging biotechnology with advanced coffee roasting techniques. The factory operates with “technology, analysis, and coffee” at its core to deliver world-class specialty coffee.
The brand’s visual identity draws inspiration from the legendary origin of coffee, where a shepherd discovered the energizing effects of coffee cherries after observing his goats consuming them. To honor this history while signaling a future-forward approach, we designed a logo featuring a goat paired with a tech-inspired “blue” palette. This imagery celebrates the genesis of coffee while symbolizing the core value of integrating scientific innovation with the art of the bean.
Recognizing that coffee drinking is a source of joy and relaxation, we aimed to create a premium brand identity that feels approachable rather than elitist. By combining sophisticated blue with elegant gold, the overall aesthetic allows a high-end feel and a sense of warmth to coexist. This ensures that the public perceives the brand as both refined and welcoming, underpinned by a rational, technological foundation.