“Chung Hwa Pulp Corporation (YFY Group)” is one of Taiwan’s largest pulp and paper manufacturers, primarily engaged in the production and sale of pulp, paperboard, cultural paper, and specialty paper, with a strong core business philosophy rooted in the circular economy and environmental sustainability. From a design execution perspective, although Chung Hwa Pulp possesses an expansive corporate structure and complex content, we sought to employ a minimalist and refreshing aesthetic. Through this clean visual direction, we aimed to beautifully articulate the company’s profound commitment to humanistic values and sustainable conservation, while infusing the brand with an approachable, organic warmth.