包裝設計以「吉祥物角色IP」為主視覺設計，針對大吸館系列包裝飲料，包含「綠豆椰果」、「黑糖仙草椰果」、「冬瓜檸檬寒天QQ」、「香檸優多」、「西柚椰果」五種口味，將這些食物原料進行擬人化的角色設計，以強化消費者對品牌的記憶點。包裝整體風格輕鬆活潑、顏色鮮明，希望帶給消費者愉快滿足的品牌氛圍。
客戶｜泰山實業股份有限公司
The packaging for the “Big Straw” series centers on original character IPs. For the five signature flavors—Mung Bean with Coconut Jelly, Brown Sugar Grass Jelly, Winter Melon Lemon with Konjac, Lemon Yo-Mo, and Grapefruit with Coconut Jelly—we personified the raw ingredients into quirky characters to strengthen brand recall. The overall style is playful and vivid, designed to evoke a sense of satisfaction and cheerfulness in every sip.
