Meat Butler is a yakiniku (BBQ) restaurant specializing in “solo dining,” primarily serving chicken, pork, and beef with an automated rail delivery system. To shape the brand image, we used anthropomorphic, “KUSO” animal characters to present a sense of professionalism with a humorous “gap moe” (contrast charm). We designed three brand IPs: the proud “Chicken Butler” with a cane, the “Pig Butler” serving black tea in a gentleman’s hat, and the “Cow Butler” acting cool in sunglasses. To evoke a high-end, professional butler feel, the visual identity uses a palette of black, cream, and gold, while the interior design incorporates elements of vintage Western bars and steakhouses.