Founded in 1955 in both Taipei and London, Akasa is a global pioneer in thermal management technology within the electronics industry. The company designs and manufactures an extensive range of high-quality tech products, including heatsinks, thermal pads, and fans, while working in close collaboration with Intel and AMD to ensure their solutions meet the complex demands of evolving CPU and form-factor technologies. Beyond its cooling expertise, Akasa boasts a diverse portfolio of hundreds of products, ranging from cables and card readers to computer cases and power supplies.

The brand name Akasa is derived from the Sanskrit word for “space.” Prior to its rebranding, Akasa relied solely on a standard typeface for its logo, lacking a symbolic visual icon. To address this, we designed a new mark based on the letter “a,” constructed within a three-dimensional cube. This geometric symbol offers two distinct perspective interpretations, cleverly illustrating Akasa’s core philosophy: that within the cubic space housing a fan, innovative, stable, and high-performance products are born.As part of this evolution, we redefined the brand’s signature red, shifting from a bright tone to a more sophisticated, grounded shade. This change signifies Akasa’s growth and its established ability to provide customers with stable, premium products. Black was introduced as a secondary color to lend the brand a more mature and robust image. Furthermore, the brand’s visual system utilizes the logo’s shifting perspectives as a secondary graphic element. By applying the logo from various angles across brand extensions, we express Akasa’s multifaceted and innovative spirit.