Founded in 1969, Tatung Aluminum has been deeply rooted in Taiwan for over half a century, serving as a leading brand in the aluminum doors and windows industry. Its diverse product line encompasses sliding windows, casement windows, and ventilation doors, delivering comprehensive professional services. In 2011, Tatung Aluminum joined forces with the renowned Japanese company Sankyo Tateyama, Inc. to establish Sankyo Tatung Aluminum Co., Ltd., successfully bringing Taiwan’s top-tier window manufacturing technology onto the international stage.
Starting in 2026, Tatung Aluminum redefined its core brand spirit—“Beyond the Storm, Within Happiness.” Guided by solid technical expertise and a commitment to sustainable development, the brand is dedicated to unlocking a bright, happy future for every home and society.

To perfectly express Tatung Aluminum’s brand vision of “Unlocking Happiness” for homes and society, we created two brand mascots using a visual language that seamlessly blends softness and strength, enriching the brand’s overall image.
•Tomo (Blue): Features a rounded, grounded figure that conveys the warmth, friendliness, and trustworthy foundation of the enterprise.
•Taro-chan (White): Takes inspiration from the form of a window, ingeniously transforming the window handles into its hands. Its rigid, solid structure accurately symbolizes the durability and quality of Tatung Aluminum’s core products.
The contrast between “rounded softness” and “solid strength” beautifully weaves together a brand personality that is both rigorous and warmhearted. This dynamic pairing successfully softens the traditionally cold, industrial image of metal manufacturing, infusing the brand with a welcoming warmth and a touch of happiness.