兼具商業價值與設計美學的服務核心
A service core that unites commercial value
with design aesthetics.
涂設計是一群對設計服務有理想的團隊,我們的服務並非單一的滿足客戶的商業需求,而是希望除了符合商業需求外,也能夠結合藝術與設計美學,協助每個客戶品牌創造差異性與獨特性。
We are a team driven by a vision for meaningful design. Our work goes beyond simply meeting commercial needs — we aim to integrate artistry and design aesthetics so that every project we create stands out with its own distinction and uniqueness.

新創品牌打造 & 現行品牌重塑
New Brand Development & Existing Brand Rebranding
不論您是要創立全新品牌,或是現行品牌需進行重塑,我們都有豐富的經驗。我們所打造過的新品牌,包涵由全家便利商店所創立的支付品牌「全盈+PAY」,以及寶島眼鏡所創立的新品牌「寶島眼科」等。而我們所執行過的品牌重塑,包涵香港知名品牌「點點心」,以及台灣最著名的國際設計獎項「金點設計獎」,甚至是具有50年歷史的傳產企業新光紡織,我們都完成了相當成功的品牌重塑,並提供策略、設計到顧問的完整服務,讓品牌得以透過我們獨特的視覺語彙傳達給受眾,幫助客戶品牌創造價值。
Whether you are building a completely new brand or looking to revitalize an existing one, we bring extensive experience to both. Our new brand developments include PLUS PAY, the digital payment brand created by FamilyMart, and Formosa Eye Clinic, a new healthcare brand established by Formosa Optical.Our rebranding projects span a wide range of industries, including Hong Kong’s well-known restaurant brand DIMDIMSUM, Taiwan’s most prestigious international design award—the Golden Pin Design Award, and even Shinkong Textile, a traditional enterprise with over 50 years of history.From strategy and design to ongoing brand consulting, we deliver a comprehensive process that ensures your brand is communicated through a distinctive visual language and ultimately enhanced in value.

品牌藝術總監的一致性規劃
Consistent Brand Art Direction
品牌形象的塑造,始終來自商標、包裝、店面、網站、社群圖文等傳播媒介一點一滴的建構,而大部分的企業會將不同品牌應用物交由不同廠商執行,所產生的問題將會是「品牌形象缺乏一致性的管理」。因此,基於我們具備各項領域的專業,透過我們品牌藝術總監的監督,能協助客戶的品牌形象達到一致性,即便是沒有交給我們製作的項目,我們認為仍然必須考量到目前既有品牌載體的現況,試圖將新的項目與既有品牌載體進行完善的結合,維持品牌形象的一致性。



· 品牌分析與定位 Brand Analysis & Positioning
· 品牌個性聚焦 Brand Personality Focus
· 品牌風格設定 Brand Style Definition
· 品牌命名 Brand Naming
· 品牌識別系統設計 Brand Identity System Design
· 品牌商標標誌設計 Brand Logo Design
· 品牌標準字設計 Brand Typograohy Design
· 品牌周邊應用物設計 Brand Collateral Design
品牌設計是一個協助企業釐清「我們是誰」與「要被誰記住」的過程。我們從品牌定位出發,深入了解客戶的業務結構、核心價值與目標受眾,透過邏輯分析與專業的方法,找出品牌真正的優勢與差異化特質。多年來我們經手的品牌,包含點點心、TQF優良食品標章、金點設計獎、究好豬、寶島眼科,至今也已成為知名品牌。
Brand design is a process that helps organizations clarify who they are and who should remember them. Starting with brand positioning, we dive deep into understanding our clients’ business structure, core values, and target audiences. Through logical analysis and professional methodology, we uncover the brand’s true strengths and unique differentiators.Over the years, the brands we have worked with—such as DIMDIMSUM, TQF Food Safety Certification, Golden Pin Design Award, CHOHO, and Formosa Eye Clinic—have grown into widely recognized names.

· 角色命名 Character Naming
· 角色定位 Character Positioning
· 風格塑造 Style Development
· 角色設計 Character Design
· 角色3D模型製作 3D Character Modeling
· 角色3D動畫 3D Character Animation
· 角色2D動畫 2D Character Animation
· 表情貼圖設計 Emoticon / Sticker Design
· 周邊產品設計 Merchandise & Product Design
在設計角色前,我們從品牌的角度切入,進行品牌定位分析、品牌形象探討、問券調查等,循序漸進的將角色形象進行客製化定位,建構出獨特且差異化的角色IP,讓客戶的品牌更具生命力與故事性。
Before designing a character, we begin from a brand-driven perspective—conducting brand positioning analysis, brand identity exploration, and user surveys. Through a step-by-step process, we develop a customized character strategy and create a unique, differentiated character IP that enhances the brand’s vitality and storytelling power.In 2026.

· 餐廳品牌形象整體規劃 Restaurant Brand Identity Design
· 餐廳品牌Logo設計 Restaurant Logo Design
· 餐廳品牌風格制定 Restaurant Brand style Development
· 菜單設計 Menu Design
· 食物餐點攝影企劃 Food & Dish Photography Planning
· 餐廳室內設計風格規劃 Restaurant Interior Design Style Planning
· 餐廳主視覺牆面設計 Restaurant Key Visua wall Design
· 餐廳招牌設計 Restaurant Signboard Design
我們在餐飲品牌設計擁有豐富的經驗,從餐廳定位、風格制定、Logo設計、菜單設計、食物攝影企劃,甚至到餐廳室內風格規劃等,協助餐廳創業者完成品牌形象,進而吸引消費族群。我們最成功的餐廳案例為「點點心」,從2015年至今,已協助點點心設計20家以上之分店,成功打造全台灣最知名的港點品牌。
We have extensive experience in restaurant brand development, covering everything from brand positioning, style direction, logo design, menu design, and food photography planning to interior style coordination. We help restaurant founders build a cohesive brand identity that attracts their target customers.One of our most successful cases is DIMDIMSUM, for which we have designed over 20 branches since 2015, establishing it as the most recognized Hong Kong–style dim sum brand in Taiwan.

· 產品包裝設計 Product Packaging Design
· 飲料包裝設計 Beverage Packaging Design
· 禮盒包裝設計 Gift Box Packaging Design
· 食品包裝設計 Food Packaging Design
· 保養品包裝設計 Cosmetic Packaging Design
· 生活用品包裝設計 Lifestyle Product Packaging Design
從產品包裝、飲料包裝、年節禮盒包裝、保養品包裝等,我們有各種類型包裝設計的經驗,合作過的知名企業包涵金車、泰山、祥圃集團等,成功透過包裝設計帶動客戶產品的銷售量。
From product packaging and beverage packaging to seasonal gift boxes and skincare packaging, we have extensive experience across a wide range of packaging categories. Our clients include well-known brands such as King Car, Taisun, and Sharehope Group, where our packaging design has successfully contributed to increased product sales.

· RWD客製化網站設計 Custom Responsive Wed Design
· 前端程式開發 Front-end Development
· 後台程式建置 Back-end Development
· 網站架構與流程規劃 Website Structure & Workflow Planning
· 互動動態特效 Interactive Animations & Effects
· 企業網站設計 Coporate Website Design
· 活動網站設計 Event Website Design
我們製作全客製化網站,並曾經手過大型上市櫃公司的網站設計,包含新光紡織股份有限公司、中華紙漿股份有限公司,有別於一般的制式化公版設計,藉由獨特的風格表現,讓大型傳統企業網站跳脫以往的制式與保守。
We create fully customized websites and have designed large-scale corporate sites for publicly listed companies such as Shinkong Textile and Chunghwa Pulp Corporation. Unlike standard template-based solutions, our approach emphasizes distinctive visual expression, enabling traditional enterprises to break away from conventional, conservative website aesthetics.

· 產品型錄設計 Product Catalog Design
· CSR報告書設計 CSR Report Design
· ESG報告書設計 ESG Report Design
· 教科書設計 Textbook Design
· 年報設計 Annual Report Design
我們具備處理複雜圖表與多文案的書籍編排設計經驗,如CSR報告書、ESG報告書,以及康軒文教所出版的中小學教科書,擅於將複雜的資料進行整理,並有秩序的編排至書籍當中,提升閱讀者的閱讀體驗。
We have extensive experience in designing publications that involve complex charts and large volumes of text, including CSR reports, ESG reports, and primary and secondary school textbooks published by Kang Hsuan Educational Publishing. We excel at organizing intricate data and arranging it within a clear, structured layout, ultimately enhancing the reader’s overall experience.

· 簡報風格規劃 Presentation Style Planning
· 簡報封面與封底設計 Presentation Cover & Back Cover Design
· 簡報版型設計 Presentation Layout Design
· 簡報內容落版規劃 Content Layout Design
· 簡報圖表與icon設計 Presentation Charts & Icon Design
· 簡報模板製作 Presentation Template Creation
我們協助過跨國企業,如聯合骨科、中菲行國際物流設計過簡報,我們擅長將複雜的簡報內容,轉化為兼具專業與美觀的設計,並為簡報制定母版、設計全新的icon與圖表,提升企業簡報對外宣傳的說服力與專業度。
We have worked with multinational corporations such as United Orthopedic and Dimerco on presentation design. We specialize in transforming complex content into presentations that balance professionalism and visual clarity. Our work includes developing master templates, creating custom icons and charts, and elevating the overall persuasiveness and professionalism of corporate presentations for external communication.

· 環境指標設計 Environmental Signage Design
· 環境指標材質規劃 Signage Material Planning
· 環境指標尺寸規劃 Signage Dimension Planning
· 環境指標icon設計 Signage Icon Design
指標設計必須延續品牌形象風格與概念,包括字體選用、色彩、icon圖標造型,並搭配室內設計,才能讓品牌維持整體一致性,我們具備整合之專業能力,讓指標不單只有導引功能,同時也能強化品牌形象。
Signage design must extend a brand’s visual style and core concept—including typography, color systems, and iconography—and coordinate seamlessly with interior design to maintain overall consistency. With our integrated expertise, we ensure that signage serves not only as a functional wayfinding system but also as a powerful element that reinforces and elevates the brand identity.

· 動態圖像設計 Motion Graphics Design
· 動態商標標誌設計 Motion Logo Design
· 主視覺動畫 Key Visual Animation
· 3D動畫 3D Animation
· 品牌形象動畫 Brand Image Animation
我們具備平面圖像動態與3D動畫之技術,讓品牌視覺的傳達增加了生動與豐富性,協助品牌在社群行銷或是店面展示、展覽活動上,有更吸引人的宣傳效果。 例如將商標Logo做成動態商標、動態表情貼圖、公司簡介動畫等,都是能讓品牌加值的表現。
We possess expertise in graphic, motion, and 3D animation, enhancing the liveliness and richness of brand visual communication. This enables brands to achieve more engaging promotional effects across social media, in-store displays, or exhibition events. Examples include transforming logos into animated logos, creating dynamic stickers, or producing company introduction animations—each designed to add tangible value to the brand.
相信每個人都希望工作是開心的、順利的,而設計是一個很重合作、重溝通的工作,涂設計創立十幾年下來,也更加的了解自己、了解我們的客戶,我們希望在合作前,彼此能更加了解,一起合作才會開心順利。我們整理了這十幾年來,我們客戶具備的特質,以及哪些類型的客戶,跟我們合作起來會不太順利,提供您參考。如果您具備以往我們客戶的特質,歡迎您來找我們!

- 對於自己的專案有想法,也希望聽看看設計師想法。
- 對美感有一定程度的要求、期待及敏銳度。
- 清楚自己的需求跟目標,也很願意描述需求讓設計師能夠了解。
- 了解設計的價值與辛苦,願意提供合理的報酬跟時間。
- 遇到上司對設計圖不滿意時,有耐心的去理解其原因,再反饋給設計師,讓設計師能理解並解決。
- 認為設計師只是工人,按照您的想法操作即可。
- 對於美感沒有太執著,也不太懂的欣賞設計圖,只希望趕快結案下班。
- 懶得描述自己的需求,讓設計師抓不到方向。
- 期望便宜、又快、又好,低預算高標準。
- 遇到上司對設計圖不滿意時,把問題全部丟給設計師,期望設計師可以自己懂得通靈了解上司的想法。
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