「新光團體制服 SHINKONG UNIFORM」為新光紡織股份有限公司(新光集團旗下企業),所創立的企業團體制服訂製品牌,以「永續環保」、「舒適機能」、「簡約時尚」為品牌經理理念,並提供ISP永續制服(INFINITY SHIRT PROJECT,簡稱ISP訂製服務,強調0廢棄、100%回收、無限循環,推動零廢棄友善地球循環經濟,為訂製新光團服的企業,累積良好的品牌形象。
● 品牌標誌設計:
品牌標準字設計,以黑體字為主架構,並將筆畫以極致纖細的造型來表現,而標誌圖案部分,將新光的標準紅色改為黑色,目的是讓品牌標誌呈現簡約、無負擔、現代俐落,以傳達新光推動友善循環經濟,減少地球負擔的經營理念。
● 網站視覺設計:
獨立鮮明的訂製項目-
新光團體制服可訂製的項目包含「正裝、休閒裝、工作服、醫療服、ISP永續制服」,我們為這些主要項目,設計了專屬的標準字體,字體設計如同品牌標誌的理念,以極致纖細的造型呈現,同時也會這些項目制定了專屬色彩,藉由字體設計與標準色的制定,讓每個項目之網站頁面能夠獨立鮮明。
沈穩、專業、時尚、機能的版型設計-
網站設計風格上,我們致力於打破企業團體制服給人的呆板印象,讓訂製團體制服也能展現出現代時尚與流行氣息。因此,我們在設計中採用簡潔俐落的構圖,並對模特兒的動作進行精心指導和篩選,避免僵硬的姿態,從而營造出時尚且充滿活力的氛圍。同時,透過矩形分割線條的運用,增強畫面的穩重感,並強調企業的專業形象。
客戶|新光紡織股份有限公司
“SHINKONG UNIFORM,” a bespoke corporate apparel brand established by Shinkong Textile Co., Ltd. (a subsidiary of the Shinkong Group), is built upon the core philosophies of “Sustainable Ecology,” “Functional Comfort,” and “Minimalist Fashion.” The brand proudly offers the Infinity Shirt Project (ISP) custom service, which emphasizes a zero-waste, 100% recyclable, and infinite closed-loop system designed to drive a circular economy that respects the planet.
Our customization portfolio spans five major categories: Formal Wear, Casual Wear, Workwear, Medical Scrubs, and ISP Sustainable Uniforms. To represent these categories, we have designed exclusive typography characterized by ultra-fine lines. This aesthetic choice reflects a minimalist, effortless, and modern sophistication, effectively communicating Shinkong’s commitment to a friendly circular economy and its mission to reduce the environmental burden on Earth. Furthermore, unique color palettes have been assigned to each category, ensuring that every section of the website remains distinct and visually vibrant.
In terms of web design, we strive to dismantle the rigid, dull stereotypes often associated with corporate uniforms. By integrating modern fashion sensibilities and trendy aesthetics, we demonstrate that custom team apparel can be stylish. Our design utilizes clean, sharp compositions paired with rectangular dividing lines, which enhance the visual stability of the layout while reinforcing the professional integrity of the enterprise.














