全盈 +PAY( 全盈支付金融科技股份有限公司 ) 為全家便利商店 、玉山銀行、拍付國際，於 2021 年所共同成立的行動支付服務品牌。品牌整體形象以友善親切、創新活力、專業便捷作為定調，期望讓全盈 +PAY 的消費者都能夠有輕鬆愉快的使用體驗。品牌標誌設計以「全盈+PAY」之標準字設計作為品牌商標，在字體造型上，以較粗的明體字為主架構，並將筆畫以圓潤的方式呈現，營造出專業又親民的意象，而整組中英文標準字體設計了6度之傾斜角度，以凸顯數位化行動支付所帶給人的便捷形象。「主角」整體參考企鵝造型進行設計，三頭身比例並搭配圓潤的體型，再加上品牌橘，營造出親切友善、憨厚誠懇的外型。「配角」參考小鳥的造型進行設計，二頭身比例並搭配圓潤的體型，配上淺藍色與主角做出對比區隔，輕盈的體態與主角形成對比反差感。
PLUS PAY is a mobile payment brand co-founded in 2021 by FamilyMart, E.SUN Bank, and PChome International. The brand identity is defined by friendliness,innovative vitality, and professional convenience, aiming to provide users with a seamless and pleasant payment experience. The Lead Character is inspired by a penguin, featuring a “three-head-height” proportion and a rounded silhouette. Dressed in the signature brand orange, it radiates a sincere and approachable personality. The Supporting Character is modeled after a small bird with a “two-head-height” ratio. Its light blue palette and petite frame provide a nimble contrast to the lead character, enhancing the visual dynamic of the duo.
