點點心信義店為2015年位在台灣的第一家創始店，8年後重新定位改裝，將信義店升級為形象概念旗艦店。本次點點心形象概念店的設計，除了延續點點心原有的品牌復古元素，如鋼筆手繪插畫、橘色、招牌外，這次形象店額外加入了「現代、時尚、潮流」元素，運用更豐富的圖像視覺，結合3D、手繪、新的字體設計等不同的媒材，來傳達菜色的豐富與美味，徹底貫徹點點心的品牌精神，將傅統美食做創意化的呈現。
Originally opened in 2015 as the brand’s first location in Taiwan, the Xinyi branch was repositioned and renovated eight years later to become an “Image Concept Flagship Store.” In addition to preserving original vintage elements such as hand-drawn pen illustrations, the signature orange palette, and iconic signage, the design integrates “modern, stylish, and trendy” elements. By utilizing rich visual graphics combined with 3D effects, hand-drawn art, and new typography across various media, the design conveys the richness and deliciousness of the dishes. It thoroughly implements the brand spirit: presenting traditional cuisine with a creative twist.
