JUMKICK is an innovative protein shake vending machine brand dedicated to serving sports and fitness enthusiasts. By introducing an automated vending model directly within gyms, the brand offers a faster, more convenient way to consume protein shakes, providing athletes with rapid nutritional replenishment.
For the logo design, we fused the imagery of a “kangaroo”—a symbol of strength and leaping agility—with a sleek “fighter jet” silhouette to create a brand identity overflowing with power, speed, and momentum, beautifully reflecting JUMKICK’s core spirit of instant energy recovery. Beyond functionality, the overall brand identity aims to make fitness enthusiasts feel a heightened sense of vitality after fueling up. By blending the tech-forward innovation of automated nutrition with contemporary design values, we encourage consumers to embrace protein consumption not just as a routine, but as a bold statement of personal lifestyle and fashion-forward taste.